With the advancement of technology and the increasing digitisation of society, having an online presence has evolved from being an option to becoming an absolute necessity for businesses, regardless of their size.

Digital ecosystems, as interconnected sets of services through which participants address a variety of cross-sectoral needs in an integrated experience using digital technologies, offer numerous advantages to the companies that participate in them.

Consulting firms like McKinsey and Ernst & Young underscore the importance of being part of a digital ecosystem. In a study by Ernst & Young - "Building Successful Digital Ecosystems in Southeast Asia," it is emphasised that, as digital transformation is a business imperative, participation in digital ecosystems is a long-term competitive advantage.

According to McKinsey, ecosystems create value for participants by consolidating a broad range of customers and suppliers, and simplifying how goods and services are purchased.

The digital ecosystem in which Go Origin operates involves multiple participants who, while maintaining their independence, interact with each other through digital technologies. This interaction offers advantages such as:

• Reach and attract new customers or suppliers from all corners of the international market.

• Reach a larger audience than would be possible with a traditional marketing strategy.

• Optimise processes by increasing efficiency and reducing operational costs.

• Stay attuned to market trends by enabling the monitoring of marketing campaign performance.

• Analyse data and metrics in real-time, and adjust strategies based on insights gained.

It also facilitates collaboration and partnerships with other companies and professionals in the same sector or complementary areas and helps build a reputation for reliability.